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Game, set, match, for an AI victory? The technology is often deployed across the tech industry to locate and track threats, automate processes, and assist with customer service—but some companies are utilizing it in other sectors of the economy.
That’s what IT powerhouse IBM is doing with the All England Lawn Tennis Club, home of the Wimbledon tennis tournament. The two are working together via a program called Catch Me Up, which uses AI-generated player profiles and news on the Wimbledon 2024 app.
“Generative AI allows us to scale our ability to provide different types of content for fans wherever they are in the world in a way that’s personalized for them,” the club’s digital products lead, Chris Clements, said in comments accompanying the feature’s announcement.
On top of it. Catch Me Up is the latest in a decades-long partnership between IBM and the Club, IBM SVP of Marketing and Communications Jonathan Adashek said in the announcement statement. The company is expanding its efforts to use AI in its overall offerings.
Read more here.—EH
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