Some New Yorkers have been living out Rockwell’s ’80s hit, “Somebody’s Watching Me,” now that a popular regional supermarket chain has disclosed its choice to collect and store customer biometric data. As first reported by Gothamist in January, several Wegmans Food Markets locations in New York City hung up signage alerting customers that the company “collects, retains, converts, stores, or shares” customer biometric information, which the retailer said includes facial recognition, eye scans, and voice prints. The move is allegedly an expansion of a 2024 facial recognition program pilot, which was rolled out to help bolster physical security and did not collect customer data. Wegmans did not return IT Brew’s request for comment on the move and the security protocols behind it. Watch party. Wegmans is not the only retailer leveraging biometric technology in its stores. Last year, a class-action lawsuit filed against Home Depot alleged the home-improvement giant retained facial scans collected during the self-checkout process. In 2023, the FTC banned Rite Aid from using facial recognition technology for surveillance purposes for five years after it concluded the company misused biometric data collected in its stores. Do you want to be left alone in your average home?—BM |