If you’re a C-suite professional, you can probably talk to customers about strategic elements and big-picture goals—all while relating them to your own business’s goals. IT professionals on the ground, however, can have a harder time connecting one part of the process to the endgame. One solution IT team leaders should consider is emphasizing the importance of soft skills and communication with clients. This, according to team leads, helps combat whatever friction might come up between a team that could lean towards cynicism and a client looking to solve a problem. Sharpest tool. Avi Hein, senior product marketing manager for Checkmarx, said that IT professionals are often focused on their own goals, or their team’s goals, but not always those of the wider organization. Hein offered that, on a project, the software-as-a-service team might not be the same as those who are scanning code or viewing the supply chain. “If you only have a hammer, everything looks like a nail,” Hein said. “You need a wide variety of tools in their tool kit.” Why empathy in IT is essential.—CN |