IT leaders still find value in market intelligence in AI era
“Unless that data is somewhere on the internet, I don’t see how a model actually comes with the same level of insight unless it completely hallucinates it,” one expert says.

Brianna Monsanto is a reporter with IT Brew who covers cybersecurity, cloud computing, and IT strategy news. Prior to IT Brew, Brianna covered the wealth management industry for Financial Advisor IQ, a Financial Times Specialist brand. She has a Bachelor of Arts in Television, Radio and the Emerging Media from CUNY Brooklyn College and a Master of Arts in Journalism with a concentration in Business and Economic Reporting from the Craig Newmark Graduate School of Journalism at CUNY.
“Unless that data is somewhere on the internet, I don’t see how a model actually comes with the same level of insight unless it completely hallucinates it,” one expert says.
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